Just got the yearly catalog from the Yawkey Way Store (formerly The Souvenir Store--the gigantic thing across Yawkey Way from Fenway which is now partnered with the Red Sox). I opened it, and right away saw this on the first page:
Yakwey! Gotta spell your own name right, especially in your web address. At that point, I thought, This is gonna be fun.... Remember, these are the same people who once had the Red Sox' championship years wrong on the front page of their site.

So I started leafing through:
This isn't the biggest deal--one paragraph rag right and the rest justified, with giant holes in paragraphs. Just looks terrible. I understand when you've got long urls it's better to keep them on one line rather than to hyphenate them. Still, I would have had those 'graphs sparkling clean like a mountain stream. Also, you can't say "EST" (Eastern Standard Time) referring to something that's year round. Because for more than half the year, there is no standard time. I think people have come to think "EST" is an abbreviation for "eastern." Gotta learn your EST vs. EDT, people. If you're confused, just go with "ET" (Eastern Time). That'll cover you all year.

Oh, backwards apostrophe, how you sink your teeth into my brain. The Orioles also do this. An apostrophe only faces one way, whether it's at the beginning, in the middle, or at the end of a word. If it's facing the other way, it's an open single quotation mark. People love to mess this up, especially on year abbreviations. (Also, those aren't really the covers--they obviously don't have this year's covers ready, so they took the old ones and slapped a big number twelve on them.)

I know, I know, not that big a deal to most people. (Although would you ever spell your own name wrong?) All I'm saying is: This catalog isn't going to make it to Coopersburg.

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I mean Cooperstown! Town!