You'll never guess what NESN's using in their new commercial. Are you sitting down? They've somehow come up with a way to make it appear as if a baby--yes, a baby--is...talking. So right away the viewer is impressed--you don't even need anything else at that point. So you won't mind that this baby--did I mention the baby is talking? In an adult voice??--says he's a third-generation Sox fan but then claims his great-grandmother saw Ted Williams play, which would make him fourth-generation. Or the fact that he needs to pause to watch a 3-0 pitch because it's a "hitter's count." It's obviously to the hitter's advantage to be up 3-0 but that's the one pitch in the entire count where you don't even have to watch because the hitter almost never swings.

To sum up, fine job, NESN, for going to the talking baby in 2011 and only making a few egregious errors. You continue to be the best network. You know what, though? Even though you clearly don't need any help, I'll go ahead and give you your slogan for next year. Again, I know you would have come up with this anyway, but, here you go: "Get Your NESN On! Seriously. It's Ridiculous. Really. Seriously. Really. Ridiculous. Seriously? Seriously. FacebookTwitterTweetSocialNetworking." (said by same talking baby). The kids will eat it up.