Tuesday, February 28, 2006

What's Wrong With This Ad?

You don't have to be "just some dude" to make a huge mistake in your marketing of a product. Who's, or should I say, "whose" in charge over there?

For whatever reason, this stuff just boggles my mind. Mistakes happen, but sometimes they absolutely shouldn't happen. ESPN and Burger King are run by two of the biggest corporations in the world. You're telling me they allow six-word ads to go public without all six words being correct? This is the type of thing where you could hire one person, and they could take a quick check, and then stamp it as "mistake-free." I'm still trying to figure out how the 1981 Topps Sticker Album got out with a picture of George Brett batting right-handed on the cover. (I know exactly what you're saying: "Jere, they had to airbrush the team logos and insignia out of the photo. Without lettering, they couldn't tell if the photo was reversed or not." Well, my answer to that is "Not one person at the Topps Chewing Gum Company, makers of baseball cards for decades, knew that George Brett was a left-handed hitter, when I, at age five, did?")

Maybe this generation is just too busy putting cool Buzzcocks and Devo tunes into their ads to worry about something like rudimentary punctuation. Makes sense. Most of it still hasn't grasped "pass on the left."

Update: It's fixed:

That sentence actually parses, albeit with an informal sentence structure. "Maybe later someone else can crown the king, but this time let's you do it."
"Let's" say that's what they were going for. The sentence still includes ESPN.com before the word "Let's." So, they'd need something to keep it separate from the rest, like a colon.

ESPN.com: Drink side run the java.

(I will say that as my order next time I go to Burger King and see what they give me.)

You know what they say: See a broad to get that bodiac lay'er down an' smack 'em yack 'em!
"By the way, if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalization for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Now, back to the show. Seriously, I know the marketing people: 'There's gonna be a joke comin' up.' There's no fuckin' joke. Suck a tail pipe, hang yourself...borrow a pistol from an NRA buddy, do something...rid the world of your evil fuckin' presence."
-- Bill Hicks
Haha. Hicks rules. I like how he then would go on to say that the marketing people in the crowd are probably thinking "Oh, that Bill, he's smart, he's going for that anti-marketing dollar. That's a huge demographic."

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Location: Rhode Island, United States